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In today’s internet-dominated world, reputation management software is indispensable for companies to manage their online reputation. However, as there is a surfeit of platforms in this category, how do you differentiate the good ones from the average? This guide will help you as it details the key features and elements you should look for while making educated comparisons to select the best reputation management software for your needs.

Aside from this guide, our individual product reviews can also help you shortlist reputation management software to consider. We also encourage you to check out top software through their free trial.

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Most reputation management software providers offer a free trial or demo to help you grasp the features and understand if they are what you need. Therefore, sign up for the free trial and get used to the system. A good place to start would be to visit the websites of the best reputation management software programs and check out their free trial. We recommend Grade.us, Brand24, BirdEye, NiceJob, and ReviewInc. These reputation management tools have been given high rankings in our reputation management software reviews that you can read to get a general comparison of their features. 

By taking advantage of a free trial, you’ll be better equipped to choose which reputation management software to use. You will know what a software product can do and cannot do, helping you see if it suits your needs.

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• Small, medium-sized, and large businesses can use reputation management tools.
• Service establishments such as restaurants, hotels, fast-food franchises and others can utilize this solution to learn about customer reactions to their services and address negative experiences.
• Various organizations hoping to improve their ranking in Google SERPs and online reputation can find these software products helpful.
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• Grade.us: A robust review management software solution. With this tool, you can convert happy consumers into reviewers. Plus, you can recover irate customers and avoid bad reviews. Track reviews on multiple third-party review websites in real-time. On top of that, you can capture and publicize positive reviews to improve your brand’s online reputation.
• Brand24: An internet monitoring and social CRM solution. Discover what users are saying about your brand in real-time. The app collects social data across the net to help you to track online comments and conversations on your products and brand. It also enables you to engage with customers, get actionable consumer insights, and measure the effectiveness of your marketing efforts.
• BirdEye: A leading business reputation and customer experience platform. With this software, your customers can act as your marketing engine. Companies can generate fresh reviews, and track and reply to them in real-time. Plus, the application collates big data from social networks and review sites to produce detailed insights on customer sentiment.
• NiceJob: Offers an easy way to collect more reviews and develop your online reputation. You can enhance your SEO, create a buzz on social media, and boost your sales. Automate your social media marketing using favorable reviews as well as photos. The app also helps to improve your website traffic and search engine ranking.
• ReviewInc: Helps companies to manage online reviews. The product claims to protect and enhance your business’s reputation. For enterprises, it offers reputation management that scales to 50,000 locations. On top of that, you can track and promote your reviews on more than 750 review sites.

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Broadly speaking, reputation management software is closely linked to social media monitoring software solutions that track what users say about your brand on social media as well as social media management software systems that help you to manage your followers and fans on social networks.

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• Review Management Software: These software help users automate the solicitation and management of customer reviews. It aims to aid businesses in gaining more positive reviews.
• Brand Mention Software: Also known as social listening software, this kind of reputation management software notifies users when somebody mentions their brand online. The software will then categorize the mention as positive or negative. As a result, the user can perform necessary actions to boost their brand’s reputation.
• NPS Scoring Software: Many reputation management software include or focus on NPS (Net Promoter Score), which refers to the index that measures a customer’s willingness to recommend products and services to others. NPS reputation management software calculates NPS to help you act accordingly.

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Reliable data delivery and accuracy

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Response and reporting tools

The software should offer functionalities to enable you to measure your reputation, organize your data, and respond quickly. It should be user-friendly and well designed with a short learning curve. Reporting tools must offer multiple filters for effortless sorting and searching of data, and you should be able to organize the important information and share the reports with decision-makers. Besides, the response features should help you to react quickly to brand trends and customer feedback.

Operable insights

You should be able to extract actionable insights from the data collected by the software. This will enable you to learn how the press, the influencer community, blogs, social media, and review sites perceive your company. Plus, you can understand the trends and issues that impact your offline and online business reputation. The platform’s analytical capabilities should also empower you to comprehend unstructured data, such as textual information and free-form comments contained in reviews.

Top-notch customer report

The vendor should act as your technology partner. They should help you through demos and trials, onboarding, implementation, and upgrades. Plus, their customer support team should be able to provide fast and accurate solutions to your needs and queries.

Search and tracking functionalities

A good reputation management software has tools that help you search and track stories and mentions about your brand. The software should also allow you to monitor social media platforms for stories and mentions regarding your brand, products, or services.

Real-time updates and notifications

Reputation management software must be able to notify you every time something comes up about your brand online.

Benefits of Reputation Management Software

• You can gain feedback and insights from customers about the positive and negative aspects of your products and services, and use the information to boost consumer satisfaction.
• Engage with and listen to consumers and improve positive perceptions about your brand.
• Get information about competitors and how their customers view their services and products.
• Closely track the important channels where opinions about your brand are being formed and shared to reduce risk and maintain shareholder value.
• Understand who are your key influencers and engage them to promote public relations.
• Comprehend the relationship between conventional types of online media such as news sites and user-generated content.
• Make use of early warning systems for proactive public relations.
• Reach more customers in a cost-effective manner and reduce marketing expenses.
• Minimize overall costs by hiring services that save money, effort, and time.
• Identify promising niche markets for which you can develop products and services.
• Get information on key phrases and keywords contained in user-generated content and use them smartly to boost natural search results about your business and products.
• Address customer complaints as quickly as possible.
• Discover collaboration opportunities with influencers and other businesses.
• Strengthen your customer service efforts.
• Determine opportunities for advertising and promotion expansion.

Latest Trends

Increasing demand for online reputation management software and services

The corporate world has clearly understood the multiple benefits of social media and the internet. Market surveys show that there is a great demand for online reputation management software as well as services offered by PR agencies.

Control of search engine results

Typically, the first page of a search result shows review sites and popular press apart from the product website. Companies are now striving to convert these websites and links so that they lead visitors to their corporate digital assets and positive articles and stories about their brand and product. Plus, they are making good use of content marketing strategies as they can no longer afford to ignore search results.

SEO and reputation management go hand in hand

Reputation management basically has a lot to do with what online users see about your brands on the first pages of search engine results (SERPs). While you have little to no control as to what online users will post and say about your brand, you have a lot of control when it comes to what you choose to show and send out there. You can counter negative mentions by pushing them far away from the forefront of SERPs. You can do this by employing SEO best practices.

Potential Issues

Steep learning curve

The reputation management software may be difficult to learn for business owners who are not tech-savvy. Plus, if the features are complicated, your employees may hesitate to adopt it. The solution is to hire specialists who can make effective use of the platform you invest in.

Lack of personal touch

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Software cost

Paid reputation management software plans may discourage smaller businesses from using them. To solve this challenge, businesses that work with limited budget should instead look for free software plans or at the very least, search for cost-efficient solutions.

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To complement and make the most of the capabilities of reputation management software, you should also apply and follow best practices. Here are some:

• Focus on delivering great customer experience to minimize the likelihood of receiving bad reviews.
• Invest in good content marketing to improve search engine ranking and online reputation.
• Address negative feedback as soon as possible and do your best to resolve issues.
• Personalize customer interactions and message responses for better customer engagement.
• Don’t forget employee satisfaction.
• Nurture brand collaborations and strengthen the connection with brand advocates.
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Choosing a Reputation Management Software

Having a poor online reputation can significantly hurt your business. Fortunately, there are tools you can use to help you improve and manage your online reputation. But before you decide on a particular reputation management software, there are certain things to consider.

First, you need to identify and assess your needs. Do you need a program that allows you to improve review gathering? Perhaps you’re looking for a tool that excels at social listening? 

You should also consider a product’s cost efficiency, especially if you’re just starting out. Furthermore, it’s crucial that you look more at the benefits rather than the features alone.